Car tires haute couture


TREADWEAR – Goodyear Dunlop

Carl Elkins and his team were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor. The result is a strong fashion editorial, perfect branding example to market tires in a modern world.

Costume design: Carl Elkins @ Mierswa-Kluska
Photography: Mierswa-Kluska
Hair & Make-up: Susan Voss-Redfern
Agency: Anzinger | Wüschner | Rasp

I had to stop driving my car for a while… the tires got dizzy. Steven Wright

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12 comments

  1. made me shudder, and think of those who died horrible deaths, collared in used car tires and set a-light in south africa and in india in the last century.

  2. Erin Elizabeth

    I love the strength in the colors. Red, orange, yellow, gray, white, black. They go so well together and make such a bold statement. I never really looked at tires as art, but I gotta say, I see them differently now.

  3. Haha outstanding!!! I had to carefully inspect to see if the dresses were in fact real tires, or if they were partially generated in photoshop.
    Really really cool stuff!!

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