Car tires haute couture

TREADWEAR – Goodyear Dunlop

Carl Elkins and his team were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor. The result is a strong fashion editorial, perfect branding example to market tires in a modern world.

Costume design: Carl Elkins @ Mierswa-Kluska
Photography: Mierswa-Kluska
Hair & Make-up: Susan Voss-Redfern
Agency: Anzinger | Wüschner | Rasp

I had to stop driving my car for a while… the tires got dizzy. Steven Wright

Vans are still cool
Hypersonic soundsuits
1950s Cars and Fashion
Black is the new black
Old car portraits


  1. made me shudder, and think of those who died horrible deaths, collared in used car tires and set a-light in south africa and in india in the last century.

  2. Erin Elizabeth

    I love the strength in the colors. Red, orange, yellow, gray, white, black. They go so well together and make such a bold statement. I never really looked at tires as art, but I gotta say, I see them differently now.

  3. Haha outstanding!!! I had to carefully inspect to see if the dresses were in fact real tires, or if they were partially generated in photoshop.
    Really really cool stuff!!

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